Today's Read Contributor Understanding the Digital Evolution of Language
On June 15, 2025, linguist and content creator Adam Aleksic released Algospeak: How Social Media Is Transforming the Future of Language. In this thought-provoking debut, Aleksic dives deep into the pervasive influence of social media on the way we communicate. The book examines how the rise of internet slang, like “yeet,” “rizz,” and the widespread use of emojis, is altering our interactions both online and in real life.
The Mechanics Behind Online Language Evolution
A major focal point of Algospeak is the way in which social media platforms, particularly those powered by algorithms, are shaping the lexicon. Aleksic argues that the algorithms behind social media are not just pushing content at us—they are also shaping the language we use, the content we share, and the way we present ourselves. Drawing on his experience as a content creator, he offers an insightful look at how language evolves within the confines of social media platforms and how these shifts are impacting larger societal trends.
The book breaks down the complex relationship between content creators, platform algorithms, and users’ increasingly personalized identities. Aleksic argues that the algorithms are not merely tools; they are architects of how digital communities evolve, selecting words and phrases that amplify user engagement, thus defining modern communication.
The Balance of Censorship and Freedom
One of the most compelling chapters of Algospeak addresses censorship and the role it plays in shaping online discourse. As internet culture has become more mainstream, issues surrounding free speech, online extremism, and the regulation of language are more pressing than ever. Aleksic approaches these issues with an academic lens but makes them accessible to readers of all backgrounds.
While discussing the rise of online extremism, Aleksic does not shy away from the darker side of how words can be manipulated. Yet, he balances this by exploring how language has also become a tool for empowerment, especially among marginalized communities. The book emphasizes that while social media creates an environment of rapid and often fleeting trends, it also offers a space for creative self-expression.
A Candid Look at the Exhausting Nature of Social Media Engagement
One of the key takeaways from Algospeak is how exhausting the cycle of online engagement can be. Aleksic warns readers of the relentless nature of digital content consumption and creation. The pressure to stay relevant, constantly monitor algorithmic shifts, and keep up with microtrends can be overwhelming, especially for younger generations who have grown up immersed in this ecosystem.
Despite these challenges, Aleksic acknowledges that social media and its influence on language are unlikely to dissipate anytime soon. Instead, the book calls for a deeper understanding of how these platforms shape not only what we say but also who we are. Algospeak ultimately paints a portrait of a rapidly evolving world, one where language and identity are continually reshaped by the algorithms we engage with daily.
Conclusion: A Snapshot of Our Digitally-Influenced Society
Through Algospeak, Adam Aleksic offers both a snapshot of modern society and a cautionary tale about how digital platforms are reshaping human communication. With its blend of academic analysis and accessible storytelling, the book is a crucial read for anyone seeking to understand the intersection of language, technology, and identity in the digital age.
