Today's Read Contributor In 2025, Entangled Publishing has emerged as a leader in the publishing industry, earning recognition for its innovative approach to both traditional and digital publishing. The company, which has been a prominent figure in the romance and young adult genres, has expanded its reach significantly by embracing new business models and strategic partnerships that are reshaping the publishing landscape.
Entangled’s Rise in the Publishing World
Founded in 2011 by Liz Pelletier, Entangled Publishing quickly rose to prominence by focusing on high-quality, fast-paced romance novels. However, in recent years, the company has continued to evolve, diversifying its offerings and adapting to the changing dynamics of the publishing world. In 2025, Entangled was named to Fast Company’s list of the World’s 50 Most Innovative Companies, cementing its position as one of the most forward-thinking publishing houses in the world.
Success of Red Tower Books and Imprints
A significant part of Entangled’s success has been its ability to adapt to changing reader preferences. In 2023, the company launched Red Tower Books, an imprint dedicated to romantic fantasy and science fiction, which has since become one of the most successful imprints in the genre. The imprint’s rapid rise can be attributed to the release of Rebecca Yarros’ Fourth Wing, which quickly became a bestseller, and its highly successful follow-up, Iron Flame. Both books resonated with readers, combining romance with epic world-building, a combination that has proven especially popular in recent years.
In response to Iron Flame’s extraordinary success, with an initial print run of one million copies that sold out within weeks, Entangled has pushed forward with ambitious plans. The company is preparing for the release of Onyx Storm, the third book in the Empyrean series, with a planned print run of two million copies. This move is indicative of Entangled’s growing confidence in its ability to meet the demand of an ever-expanding readership.
Expanding into Graphic Novels and New Formats
One of the most groundbreaking aspects of Entangled’s strategy has been its expansion into graphic novels. In March 2025, the company partnered with Ten Speed Graphic and Piatkus to adapt Yarros’ Empyrean series into a graphic novel format, marking Entangled’s first significant move into the graphic novel market. This partnership allows the company to tap into a new audience, reaching readers who prefer visual storytelling while maintaining the essence of the original books.
Digital Innovation and Reader Engagement
Entangled’s ability to balance both print and digital publishing, along with its willingness to experiment with new formats, has positioned the company at the forefront of a changing industry. In addition to its innovative imprints and strategic partnerships, Entangled has also embraced new technology in the publishing process. The company has heavily invested in digital marketing and data analytics, allowing it to target readers more effectively and tailor its book offerings to meet evolving market demands.
The Future of Publishing: Entangled’s Role in the Changing Landscape
The publishing world has undergone significant changes in recent years, with the rise of digital-first publishers and the increasing influence of self-publishing. However, Entangled has managed to not only survive these shifts but thrive by maintaining a focus on innovation and reader engagement. Its recent recognition by Fast Company is a testament to the company’s forward-thinking approach and its ability to adapt to the evolving needs of both readers and authors.
Looking ahead, Entangled Publishing shows no signs of slowing down. With a growing catalog of successful titles, strategic partnerships, and a commitment to exploring new publishing formats, Entangled is set to continue its impressive growth trajectory in the coming years.
