Today's Read Team 
Founded at a pivotal moment in global history, Maëla emerged in 2019 as an independent luxury jewelry brand conceived by Maëla Michelle Reich. Launched during the onset of the COVID-19 pandemic, the company was established with the aim of offering a thoughtful counterpoint to traditional luxury aesthetics. Rather than relying on the conventions of opulence or trends, Maëla focuses on deeply personal design, emphasizing individual style, ethical practices, and heritage-level craftsmanship.
At its core, Maëla is rooted in the principle that jewelry should reflect personal identity rather than social uniformity. The brand caters to individuals who view fine jewelry not as a display of status but as an extension of their character. Every piece in Maëla’s portfolio is intentionally crafted to align with this vision. Through considered material choices and bespoke services, the brand provides clients with the opportunity to create jewelry that carries personal meaning and visual distinction.
The process behind Maëla’s collection is centered on collaboration. Nearly 90% of its designs are custom commissions, enabling clients to shape their own luxury experience. The brand works directly with each customer to translate personal narratives and stylistic preferences into singular, wearable forms. From selecting rare gemstones to adjusting metal compositions, this method ensures that the final result is not only unique but also aligned with each client’s values and aesthetics.
In a landscape often dominated by mass-produced luxury, Maëla stands apart through its commitment to artisanal excellence and ethical sourcing. The brand uses materials such as 18-carat gold, South Sea baroque pearls, ebony, and porcelain—sourced directly from trusted suppliers with an emphasis on transparency and fair trade. This attention to origin and quality affirms Maëla’s dedication to sustainability and responsible luxury.
The company’s designs are produced in collaboration with a European master goldsmith whose family legacy spans generations of jewelry-making for aristocracy and major luxury houses. This partnership brings a level of precision and traditional know-how to each Maëla piece, anchoring the brand’s contemporary vision in historical craftsmanship. The results are jewelry works that carry both modern design sensibilities and enduring structural integrity.
While each piece is visually refined, Maëla avoids ornamental excess. The brand’s aesthetic leans toward sculptural simplicity, favoring clarity of form over decorative elaboration. This deliberate restraint allows the materials—gemstones, pearls, metals—to remain central to the design, emphasizing texture, structure, and silhouette. The result is a collection that is versatile enough to transition between casual and formal settings while retaining its artistic identity.
Beyond aesthetics, Maëla’s value lies in its approach to luxury as a mindful experience. The company has cultivated a model that emphasizes intentionality over impulse, quality over quantity, and authenticity over imitation. For clients, this means more than acquiring jewelry; it means participating in a process of self-expression through artisanal collaboration. Maëla’s pieces are designed not just to be worn, but to be lived with—objects of beauty that carry personal significance across time.
The brand’s growing presence in international fashion and lifestyle media speaks to its resonance with modern luxury consumers. Coverage in Vogue, Harper’s Bazaar, Vanity Fair, Forbes, GQ, and House of Coco reflects recognition of Maëla’s distinctive approach to design, production, and client engagement. This visibility has helped the brand cultivate a clientele that values discretion, craftsmanship, and individuality in equal measure.
Maëla continues to develop new collections while maintaining a strong emphasis on custom projects. As it expands, the brand remains committed to the values that shaped its founding: honoring craft traditions, supporting ethical supply chains, and offering a product that reflects both visual sophistication and personal authenticity.
Those interested in learning more about Maëla’s jewelry or in commissioning bespoke pieces can visit the official website at www.maela.shop or follow the brand’s visual archive and updates on Instagram.